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We offer customized market research and survey to give your business valuable insights that matter. We have a team of experts who understand what your needs are and accordingly design market research surveys tailor-made for your business. Our experienced field research team collects data of high quality making use of mobile technology.
Sign up with us today and avail of our expert services on market research and surveys, which is crucial for the growth of your business. We employ a business-to-business approach, which involves listening at every point. We also make use of our analytical techniques to bring the customers’ voice into your business. This lets you deliver a superior experience to customers, which in turn translates to better profitability and long term loyalty.
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Big Pharma. Some argue it is the devil in disguise. Others see it as the saving grace of the medical field. It is one of the most polarising cooperate entities in the world. From those saying medicine should be free, others see the price we pay for it as a way of allowing these companies to fund their research and development towards greater cures. But wherever you stand, you cannot deny that big pharma is good at what it does.
And that is the aspect we are going to be looking at today. In the field of medical advertising, the impact is important. It could save lives. This goes beyond simply selling drugs. This includes spreading medical awareness, bringing in money to fund small clinics, and being able to provide the equipment doctors need to go about their job.
So we are going to be seeing what we can learn from big pharma when it comes to medical advertising and sees how that can be applied to other fields. Whether you are running an independent medical advice firm or looking to improve advertising for your medical spa, this article should give you some ideas.
Big Pharma, in case you don’t know what we mean, is the companies that create, bottle, and sell medical drugs to hospitals. They do not sell these drugs directly to the general public, due to regulations. In the USA, anywhere that has these drugs will have gotten them from big pharma companies. The term big pharma is an umbrella term for all corporations. But why are they so successful.
Firstly, the product they create and sell is beyond vital for society. We have become a civilization reliant on drugs. And big pharma companies know that and use that to their advantage. They market the drugs with a twist. They will let the public think this drug will solve their problems.
Then, once the public is sold on it, they approach their doctors asking for it. It’s at this point that the hospitals put in an order for the drugs from the companies. Big pharma creates the demand and creates the supply. A tight circle of marketing.
How can this be applied to other fields of medicine? Firstly, the method in which they appeal their products to the public is genius. People gravitate towards anything that will improve their life with little ease. So it is important when marketing your services to the public that you take that into account. Try and appeal to their sense of self-improvement. Scare tactics rarely work to entice in customers, except in rare cases.
Let us take a look at a medical spa. While not a necessary service, it still provides a quality medical experience to those who want it. How would an organization like this apply the lessons of big pharma? Simply by having their advertisements big up their treatment packages. Make them seem grandiose, but never lie about what they can do. Inform the viewer that this service will improve their quality of life massively and leave them feeling great and then let them come to you. Try not to drown them with costs and plans. Keep it simple and to the point. Customers want to know what will happen, not how much it costs.
What to Avoid
The lessons we can take from big pharma aren’t all positives. Like we said before, it is one of the most polarising industries on the planet. Many see those who own big pharma as reducing human lives to nothing but numbers and dollar signs. Looking to make money off the suffering of those most vulnerable in an already broken system. To that end, there are a few things we can learn not to do when it comes to medical advertising.
The first, and most important point, is to never forget the driving force behind medicine. At its core, the practice of medicine is about helping those in need. The hypocritic oath of ‘Do No Harm’ is echoed the world over by medical professionals. And this message should engrain itself in your advertising campaign. People want to be reassured. They want to be informed. They want to feel their concerns are being heard and their medical needs are taken seriously. So make sure your advertisements take this into account. Never talk down to the viewers. Reassure them. Educate them in a respectful, yet authoritative manner. Because this leads to the second point.
Big pharma is often seen as a business that isn’t run by doctors. Even if they have doctors on staff, a lot of people are distrusting, assuming they have no medical backing for their motives. Make sure you are using reputable and reliable sources of information in your advertisements. Have medical professionals show up and reassure.
So you’ve done it, you’ve sent your job application into your chosen company and have gotten that all-important email confirming you’ve earned yourself an interview. You’ve got past the hard bit, or so you thought. There is nothing more intimidating than a job interview, its the last hurdle that stands between you and your dream job and so it’s important to make a good impression and succeed. Wanting to do your best and actually doing your best so it’s easy to worry about how you’ll do, here are some handy tips on how to succeed during the interview stage.
Dress your best
When you walk into your interview, the first thing that the interviewer will notice is your appearance, and how you look will tell them a lot about you as a person. If you turn up with your appearance looking sloppy and unkempt, then they will instantly feel negative about you and it could compromise your employability. Make sure that you are wearing smart, clean clothes that are business appropriate. If you don’t care about how you look, why would you care about doing a good job for the company? It just doesn’t make a good first impression. Make sure that you’re not wearing anything too flamboyant as you don’t want to stand out for the wrong reasons. Make sure that you’re practicing good hygiene too as having poor hygiene can make employers reluctant to take you on. Ensure that your hair is washed and tidied and that your breath smells good, as you’re going to be in close proximity with the interviewer. Also, make sure that you smell nice, wear a good perfume or after spray. If you smell bad, the interviewer could be distracted and not focused on all of your achievements. Smelling good will also make you more memorable to interviewers.
Take the initiative
Something that a lot of interviewers dread is when they get to that part of the interview where it’s time for the interviewee to ask any questions and there is nothing but silence. This is a bad first impression and so this awkward encounter should be avoided at all costs. Now, this does not mean that you have to play a game of 21 questions and ask about things that don’t really matter, you’re probably not the last person they have in line to interview so you don’t want to keep them around for too long. But make sure that you are paying attention throughout the interview and make note of anything you may want to ask. Ask what the hours are like and what they would expect from you as a worker. This immediate interest will really impress them and it will show that you are serious about the available position.
Something else that employers hate it when people come to interviews without any preparation. You should practice the answers to any potential questions that they may ask, as this will mean you don’t have to think on the spot in a high-pressure situation. It means that you will be able to give them the best available answers and relax more during the interview process. Something that a lot of people don’t know is that if you look up the company that you are looking to join, there are a number of sites where people discuss what their interview process was like there. This means that you could have access to the exact questions that the interviewer will ask, so make sure that you do some digging as this could be really helpful during the interview.
How you act
Just who you are as a person can influence how your interview turns out. Pay attention to your body language, are you slumping in your seat or sitting with your arms crossed? Negative body language can really make you look bad in an interview as it will appear that you don’t care. Make sure that you are sitting upright with good posture and don’t lean on the desk with your elbows. This will create the appearance that you are engaging with whatever the interviewer is saying and shows that you care about being there.
Many say that small businesses are placed at a disadvantage from the high street competitors from the set of their creation, which is partly true due to the huge consumer market that we live in today and how hard it can be to become a household name. Starting a new business is very daunting and success can be difficult when you are up against such strong competition, the key thing to remember is that it takes time and hard work to build a business up especially if you are starting from nothing, you must build a rapport with your local customers before you can tackle the mainstream market.
A great way to speed up the process of your business progression would be to utilize the digital platforms and tools that are available to you, it is pretty clear to see we are in a digital age with everything in our lives seem to revolve around technology. The powers of social media as a form of advertising are unlike any other form of marketing out there, and since social media accounts like Facebook and Instagram are free to create it seems stupid to not take advantage of the ability to contact a wide range of people just from a few posts and pictures of your products. There is a range of ways to grow your small business digitally and most are very simple and affordable, yet extremely effective in increasing revenue due to how easy it is to reach a large number of people without physically meeting them.
As previously mentioned social media plays a huge part in the development and growth of your business clientele, millions of people around the world are all accessible in one platform. If you haven’t already make a business account on a platform like Instagram and begin making posts showing off your staff, your shop, and of course the products or services you offer. Instagram is a great one because it is extremely simple in how you create content, either record a video or take a photo, add a caption and you’re good to go. The simplicity of posting means you have no excuse to post regularly, as your page grows in popularity you will be able to provide links to your websites and online shops thus increasing your business revenue. Using social media like this allows you to access customers who may not have been able to access your business otherwise.
Some form of online presence should already be a part of your business however, for those of you who have not created a website or online shop it is something I would definitely recommend doing as it opens your business up to a much larger audience. Your website should be clear, professional, and engaging in order to have a positive response with visitors. Going online and offering your services in an online platform allows you to make money without customers in-store, through advertising and meeting a need in the market you can make money and attract a large revenue without the need for sales in your stores. The fact that so many businesses have switched from stores on the high street to online shops shows how much money there is to be made here.
How you present your business both in-store and online impacts the response potential customers will have in a great way. It is crucial for you to put effort into your brand’s image in the form of creating professional marketing material such as logos, posters, and other pieces. You will be able to display this work on your websites or social media pages showing your professionalism and giving potential customers something aesthetically pleasing to associate with your business. Building your image and displaying it online is a great way to encourage business growth and entice even more customers to make a purchase with your business. A strong approach to branding and marketing is a skill that can be sued in both an online and physical platform giving you the skills to increase your following and make you more money in turn.
With your new social media page it is important to upload posts regularly to keep customers up to date with any promotions or events you may be doing, by posting regularly you will be popping up on your followers feeds more often making them more likely to make a sudden purchase. Getting some great photography shots for your page is a great way of naturally promoting your business as it is just a simple reminder that you and your business are still around.
If all else fails you may consider sourcing extra guidance and advice, this can come from friends and family, customer feedback and in some cases you may wish to pay for a professional to help you in terms of digital growth. These services from whiteIT in Brisbane have been rated as some of the best business IT support in Australia. It really does pay off to work on your online image and this comes from ensuring you have a strong understanding of the digital world. For a small fee specialist companies will be able to give you all the knowledge needed to develop and grow your business in a digital sense from computer to maintenance to the development of your online marketing, paying for a little extra help can do you the world of good.
Step 1 – Think about your strategy
How you decide to put together and develop your online digital market strategy can be crucial in how successful the strategy is. If you don’t put the thought into things like the target audience of your marketing and how you are going to appeal to that audience, you could be putting yourself at risk of failure.
It is important you take the time to plan out how you are going to develop your marketing strategy as it must be tailored specifically towards people who are going to buy your products.
Step 2 – Put together an efficient team
With such an instrumental task such as developing your online marketing strategy, it is important you have the best of the best business minds working on it. You may have an expert already within your business so you could advertise the position within your company to find someone skilled in the business world.
Failing this you could advertise a temporary position to help advise you in tailoring your strategy effectively. Of course, there is the option of doing it yourself, if you feel up to it you may wish to relish in the chance to work on developing your strategy and you may find it to be a positive experience working on something so vital to your business.
Step 3 – Make necessary updates to Software
As you are dealing with your market strategy in an online format, you must be up to date with efficient and useful software in order to remain on par with your competition. Software is out there with an all manner of functions from storage solutions to web design and automating those pesky admin jobs.
My advice would be to invest in the software you feel will make a genuine difference, if you have issues with your website purchasing some web design software would be a great idea, or if you are someone who spends a lot of resources on admin tasks, automating these jobs with new software could free up a lot of time.
Step 4- Work on your online platforms
The platforms you use to deliver your online marketing strategy can make all the difference to the strategy’s success, social media is a great way of showing customers what your business is about and the services you offer.
However, it is important your pages look the part and deliver your ideas in a professional manner. Before you begin posting and using any marketing schemes you must take the time to establish your footing on the social media platform, you should take some time to advertise your page and design it in a way that is appealing to customers.
You could start by introducing your business and sharing photographs of your team, your products or maybe even any shops or offices you own. By giving an insight into your business you are providing a personalised experience that customers are more likely to buy into.
Step 5 – Website
One of the most important factors to consider when using an online marketing strategy would be your online presence, much like how you present yourself and your business on social media, how your website looks, runs and reads is just as important.
You should think of your website as an online representation of your company, a website that doesn’t run well or look the part will not be valued as highly as the companies with professional and aesthetically pleasing websites.
A great way to improve your website to a high standard would be to use a web design service, services like these can give your website a whole new look to make it much more appealing and provide a great platform to utilise your online marketing strategy.
Advertising is a vital component towards an effective digital marketing strategy, by advertising your business effectively you are getting your brands message and services out there for the world to see. If done correctly by being engaging and appealing to a designated audience it can generate a lot of revenue.
You should already be advertising in some form, however, in order to give your marketing strategy a boost, it would be a good idea to branch out in terms of the platforms you use so you can reach a wider audience.
To do this a good start would be to create a range of social media pages in order to post content about what is happening with your business, what you are selling and any events or sales you may be holding. Using social media is not only free but it’s also a great platform for advertising as you can quickly access a large following.
If you find that your digital marketing strategy isn’t working as well as it should, you may need to upgrade your methods in order to see better results. It is a common mistake by businesses to use the same marketing strategy over and over again, this would be fine if you were getting great results year after year but if you aren’t you may need to make changes.
The digital world and market is something that is constantly changing, what has worked previously may not be as effective as time goes on. The rule of seven is a classic business tool that basically states a marketing strategy must be heard or interacted with more than seven times before you will receive a favourable response, although dated it is an effective strategy which can help you see issues with your own digital marketing methods that can be rectified.
A website may be a redundant point to make, but it is essential, your website will be one of the main platforms that you utilise with your digital marketing strategy so it is vital it conveys the correct message in order to attract revenue.
Designing a quality website is vital as it is essentially a virtual representation of your company if your website is appealing and enjoyable your digital marketing strategy will be delivered in a more positive way. Compared to a website that isn’t as good to look at or has issues with lag or bugs a well run and aesthetically pleasing web page will encourage people to use your services.
Customer service is a vital component of any business, businesses that don’t value customer service are more likely to have a bad reputation. Mistakes happen, how you handle those mistakes is what hurts your business if you don’t handle yourself in a professional manner.
All of the digital marketing in the world won’t help if you get a reputation for not being able to handle your customers well, good customer service can be displayed in situations where a customer has a complaint, dealing with complaints efficiently proves you care for the customer and relieves any stress caused by the mistake.
This not only upholds your businesses professional reputation but through word of mouth people will know that should you make any mistakes they will be dealt with properly.
Team morale and efficiency allows you to have business success as it not only keeps your staff happy but allows them to work efficiently.
An example where boosting morale and working on teamwork has improved team efficiency is German gift store stonefoot.de, this small business turned the tides on its team efficiency in a way that has allowed them to improve their overall performance.
By utilising new software companies are able to automate certain admin jobs such as replying to emails and file management to free up your teams time and allow them to work on the things that matter such as customer service. Using new methods to improve the way your team works will free up time to be spent on improving your digital marketing strategy.
Change Your Software
As previously mentioned implementing new software is a great way of improving your digital marketing strategy, software is available to automate menial tasks so that your staff can work on more important jobs.
However, making changes to the other software you use in your business can also help to make improvements to your marketing strategy also. Software is available from storage solutions to website management to help make your business more efficient whilst remaining professional, making regular updates to your software ensures your business is up to date on the latest developments and ensures your customers have a positive experience.
As well as advertising social media is a great form of communication between the business and its customers, social media can be used as a platform for customers to leave reviews and feedback as well as a means to contact your business if they have any questions or concerns.
Social media can also be used to develop your digital market strategy, it makes sense to use social media to address customers because it has the capabilities to reach such a large value of members of the public.
As previously mentioned social media is free but can be so detrimental to your businesses success, as social media is so prevalent in today’s society it makes sense to take advantage of it as a way to utilise your digital marketing strategy.
With more and more indie games being released, it can be hard to know how to effectively market what you have created. The indie games that are effectively marketed really do have a chance of success, people get bored of playing the same old regurgitated games over and over again so a fresh approach and concept could prove to be extremely popular. Advertising a game can get complicated fast, particularly with the more indie games that can have complex storylines or a different format, my advice would be to stay true to the game you have created and if you have a solid concept the game will sell itself.
Stand out from competitors
With the gaming industry being so popular there is a lot of pressure when it comes to releasing a game that is a little different. No matter what your game is going to be compared to others on the market, comparisons will always be made, it is down to you to market your game in a way that highlights what makes it different. If shown something new in a clear and distinct way, customers are more likely to purchase your game over something that isn’t as original. Websites like fps 101 look at the first-person shooter umbrella of gaming showing just how many of these kinds of games are out there, with your original concept you will easily be able to crush your competitors.
Keep it simple
Indie games can come across as long-winded if they are not advertised in the correct way, as your concept may be more complex than others on the market you must consider stripping down what your game is about. As you are limited in the amount you can say when coming up with advertising content keep it simple so you don’t confuse your audiences and put them off making a purchase.
Show the game
Much like the previous point, you must market your indie game so that it is clear to audiences what they will have to do, you have to allow the game to sell itself and give potential customers an insight into the game and what it entails, this is where keeping it simple ties in and doesn’t leave much in the way of sales, your adverts must show off the game and allow the consumer to make a decision on whether they want to buy your game or not.
Introduce any characters
A great way to increase the chances of making a solid amount of sales on your game would be to introduce the public to any characters you have created. Particularly if you have a younger demographic you may wish to release merch or marketing material centred around characters within your game. Doing this provides potential customers with a cute and appealing character for them to relate with, this increases sales and provides you with an extra opportunity to generate more revenue and build your brand with extra products.
Remember the important stuff
With so many factors to consider when marketing your game, it is important to remember to provide customers with all the legal information. Your marketing materials should include things like the theme and category of the game, but also things like the age rating. Ensuring that everything you are legally obliged to include is not only a moral requirement but also required by law. Ensuring this will not only pass over the necessary details to the customers but also protects the integrity and reputation of your game, the last thing you want is to damage your company by missing something like this.