The gaming industry is on exponential growth, but just launching a gaming app does not suffice. We understand this aspect, and thus as a professional company, we pay a lot of attention to market research before starting work on any mobile gaming idea. A proper market survey is what will attract the audience and let us understand which market to target. Launching a mobile gaming app without proper research only leads to losses.
We thus start with compiling the stats first, and this is done by looking at games that resemble the games that we are about to create. It could be games on the same theme or targeting a similar audience. When we look at games that are already up and running, it gives us an idea about the estimates that lets us decide if the game will be a hit and what is the average revenue that it can generate.
Like in any industry, there is a void in the gaming industry as well. There are trends that the gaming industry follows. We also want to create something unique and that which the players find fresh in the market. We thus look for new opportunities and try to come up with ideas that may still not have entered the gaming space.
That does not mean that we do not create games on the niches that already exist. However, we look at the games already available in the theme and try to twist it so that it attracts players to it. We also look to mix two themes to bring on something new.